It seems KFC has found the perfect recipe for a viral marketing ploy.
The fried chicken chain’s twitter account quietly followed the 5 spice girls – Geri Horner, Mel B, Emma Bunton, Mel C and Victoria Beckham – and 6 guys named Herb. Yep, that’s right. 11 Herbs & Spices.
Somehow, twitter user @edgette22 noticed , and tweeted about it. That’s when things got crazy.
.@KFC follows 11 people.
Those 11 people? 5 Spice Girls and 6 guys named Herb.
11 Herbs & Spices. I need time to process this.
— Edge (@edgette22) October 19, 2017
That tweet has since been retweeted over 320,000 times. As it turns out, KFC made the move over a month ago, and were just waiting to see what would happen. Well played, colonel. Well played.