Air Miles Backs Off

Will not allow 5-year old points to expire

The squeaky wheel gets the grease. Air Miles has backed off its plan to cancel unused points collected prior to 2012, as well as the policy of having points expire after five years. There was much public outcry about this and government’s were getting involved. A private member’s bill as to be considered next week allowing points collectors on all rewards programs to collect indefinitely. “There is uncertainty with provincial governments proposing or considering legislation across Canada, so we have decided to cancel the expiry policy so that all collectors, regardless of location, can be confident that their balances will be protected,” said LoyaltyOne, the company that runs Air Miles. The decision has led to new complaints – from collectors who say they used their soon-to-expire points needlessly on items they didn’t really want.