According to a Refinery29 survey of 500 Canadian women, 95% of mothers post photos of their children on social media, and one in four upload new images of their kids every single day.
80% of moms who were surveyed identified themselves as moms in their profiles online, and 41% of moms said they share pics of their kids because “it’s an important part of their identity.”
According to a professor of Women’s Health at the University of Waterloo- women put a social value on motherhood that’s connected to identity for women. Social media is a new form of “self-branding”.
Diana Parry, the Prof says “Before the digital age, mothers and their work were not as appreciated or recognized by larger society.”
There is a downside to this practise! While mom’s on Instagram appear to be happy and have it all together- this isn’t actually the case for a lot of moms.
82% of women in our poll say they compare themselves to other moms on social media and 35% admit they always or often have any insecurities around being a mom that stem from social media.
When asked, what makes moms feel bad about social media, these were the most common responses:
- Moms feel like other families have more fun
- That their bodies are as good as other moms
- that the meals they eat as a family aren’t as “healthy and yummy looking”
- that they don’t feel as happy as other parents seem to be
- There’s always someone doing it better than you