On Wednesday, Ed Sheeran announced his partnership with Heinz Ketchup called EdChup!
The brand said it will be offering a special edition ketchup bottle — called “EdChup” — as part of its new campaign with the singer!
Ed LOVES Ketchup so much in fact, that he has a tattoo of the company’s logo on his arm!
June 5 is National Ketchup Day. So you could say the timing for the ad rollout was, well, perfect.