Introducing The NEW Fashion Santa… Adam

Yorkdale Marketing Campaign Raises Funds for SickKids

Toronto’s ‘Fashion Santa’ is being replaced!

You remember him right? The Santa Claus that went viral and made international headlines for being a tall, thin and very stylish version of Santa at Yorkdale Shopping Centre?

It’s been a marketing campaign for the past two years, that also raises funds for the SickKids Foundation. The idea really took off last year after Justin Bieber tweeted a selfie with ‘Fashion Santa’.

It’s true! Celebs shop at #Yorkdale! Can you #beliebe it?! @justinbieber + #YorkdaleFashionSanta 😍🎅 #YorkdaleCheer

A photo posted by Yorkdale Style (@yorkdalestyle) on

Well model Adam Martin will be replacing Paul Mason as the NEW Fashion Santa this year. He’s already been featured in a bunch of videos and photos on Yorkdale’s social media, and they’re saying he’s going to put his own spin on the idea.

Shop early + shop late, we’re open from 8am – 11pm for #YorkdaleBlackFriday #CentreOfStyle #FashionSanta2016 A video posted by Yorkdale Style (@yorkdalestyle) on

Remember, this whole thing is to raise funds for charity. Yorkdale donates $1 to the SickKids Foundation for every selfie taken with the stylish Santa, that’s shared on social media using the hashtag #FashionSanta2016.

Last year, they donated over $10,000, so here’s hoping this new guy can beat that!



(Cover Image Courtesy of yorkdalestyle/Instagram)