Toronto’s ‘Fashion Santa’ is being replaced!
You remember him right? The Santa Claus that went viral and made international headlines for being a tall, thin and very stylish version of Santa at Yorkdale Shopping Centre?
It’s been a marketing campaign for the past two years, that also raises funds for the SickKids Foundation. The idea really took off last year after Justin Bieber tweeted a selfie with ‘Fashion Santa’.
Well model Adam Martin will be replacing Paul Mason as the NEW Fashion Santa this year. He’s already been featured in a bunch of videos and photos on Yorkdale’s social media, and they’re saying he’s going to put his own spin on the idea.
Shop early + shop late, we’re open from 8am – 11pm for #YorkdaleBlackFriday #CentreOfStyle #FashionSanta2016 A video posted by Yorkdale Style (@yorkdalestyle) on
Remember, this whole thing is to raise funds for charity. Yorkdale donates $1 to the SickKids Foundation for every selfie taken with the stylish Santa, that’s shared on social media using the hashtag #FashionSanta2016.
Last year, they donated over $10,000, so here’s hoping this new guy can beat that!
(Cover Image Courtesy of yorkdalestyle/Instagram)