For just $8.99 per month, you can have all the coffee you want!
The company is offering this subscription with unlimited coffee, iced coffee and hot tea all day.
According to an investing app called Acorns, the average person will spend about $1,100 per year on coffee, or about $90 per month.
Doing the math with this new subscription program, the average customer who takes advantage of this program will spend now $467.48 per year!
If that’s the case, then why so cheap? The Panera company derived this price point from researching other successful subscription programs, including Amazon Prime and Netflix.
It’s understood that Panera food can be more expensive than other food joints, so they believe this new subscription program will hit the “Sweet Spot” with coffee lovers.
Subscriptions are available in the US. According to staff at the Mapleview location in Barrie, the subscription model will come to Canada but they do not know exactly when that will be. The company may be seeing how well it does in the US before bringing it up north.