The Sound of… Chewing!

New Study Says Sounds of Eating May Help You Consume Less

Scientists have discovered something that might help you eat less: just chew really loudly.


Researchers from Brigham Young and Colorado State Universities conducted the study. They asked students eat cookies with three different cues in mind: eat as loudly as possible, eat normally, and eat as quietly as possible.
They found that the more you can hear yourself eating, the less you eat. They call it the “Crunch Effect“.
They even found that just suggesting people think about the sounds of eating decreases consumption.
They theorize that hearing eating sounds makes you more mindful of what you are eating and, therefore, you eat less.
But let me jump in here and say maybe it’s because the sound of someone chewing is disgusting. Even thinking about it right now is making me want to skip my lunch.
Read more about it here.