This Dad is All of Us

Well done, McDonald's!

I have such appreciation for great advertising and McDonald’s Australia and DDB Sydney nailed it with this advertisement for McCafe.

It begins with someone going through the drive-thru on a dark and empty night; only, he whispers his order as he glides through without stopping. After a couple go-arounds, the staff member realizes what is going on and helps out.

This ad is beautiful and it captures so much about being a new parent: the need for our kids to sleep, the need for coffee and the relief of being understood and helped when we need it most. Bravo!


Image: McDonald’s/Youtube