After Tim’s announced that profits were down and that they were being going back to basics- customers just got hit with a change to the still very new loyalty program.
With Tim Horton’s Fourth-quarter profits down, perhaps its the loyalty program? The Loyalty program has exploded with 7.5 million members, which is a lot more than they were expected so soon.
Starting Feb. 26, Tims Rewards is changing to what the company calls a points-based system. Currently, customers with a Tim’s Rewards card are able to redeem for a free coffee or baked good after seven visits.
In a couple weeks it will change to;
Customers with Tims Rewards cards will collect 10 points for every purchase
Cardholders who don’t register their cards (online or on the app) will still receive a coffee, tea or baked good after every 70 points
There will be upwards of 14 rewards levels to choose from
You can start to redeem points after you get 50 points
You can bank up to 20,000 points and redeem whenever you order
Customers must wait 30 minutes before they can receive another 10 points.
WHAT COULD MY POINTS GET ME:
- 50 points: hash browns, classic doughnut, specialty doughnut, cookies
- 70 points: brewed coffee, tea, Dream Donuts, bagels and baked goods
- 100 points: hot chocolate, French vanilla, iced coffee, wedges
- 140 points: Classic Iced Capp, frozen beverages, espresso drinks, box of 10 Timbits, yogurt, oatmeal
- 180 points: breakfast sandwiches, soups
- 220 points: BELT, farmer’s breakfast sandwiches, lunch sandwiches, chili