Tim Hortons Taking “Roll Up The Rim” Online

Final two weeks of the contest will be online only…

After 35 years of Rolling Up the Rim, Timmy’s is modernizing its famous contest and combining paper with digital!  This year’s contest will start on March 11th and will run for four weeks until April 7th.

Physical Roll Up the Rim cups will be available at participating locations across the country, but for the first two weeks only.

Customers will be able to play the game digitally on the Tim’s app or online at rolluptherimtowin.ca 



Free Reusable Cup Giveaway on March 10
To kick off the month-long contest, starting on March 10 Tim Hortons will give out 1.8 million reusable hot beverage cups** for free. 


Here’s the details via newswire.ca


Playing Digitally
Tim Hortons is rewarding digital and sustainable ways to play.


Tims Rewards
When ordering a hot beverage, registered Tims Rewards members who scan their card or app will receive a digital roll in the Tim Hortons app or online. For the first two weeks* of the contest, guests will get two rolls when ordering a hot beverage when they scan their Tims Rewards card – one on the cup and one on the app. For the last two weeks of the contest, Roll Up the Rim can only be played on the app or online.

If guests scan a non-registered Tims Rewards card, the rolls will accumulate on their card, and can be accessed when the card is registered. Unregistered Tims Rewards members have until April 21 to register their card to be able to reveal digital rolls.


Reusable Cups
Guests who purchase a hot beverage in a reusable cup or mug will receive three digital rolls for all four weeks of the contest.

To see prizes,  click here