Universal Pictures released “Trolls World Tour” directly to video-streaming services during the lockdown due to the fact that theatres are closed.
This was a gamble for them as to what to expect. They could have delayed the movie but rather decided to release it for home entertainment for a rental price of $19.99.
Three weeks later, “Trolls World Tour” has earned nearly $100 million in rentals, according to the report.
With nearly 5 million rentals, the digital release has in three weeks generated more revenue for Universal than the original “Trolls” did during its five-month theatrical run.