On July 7th, MuchMusic will relaunch with a focus on the content on the digital platform.
It will include live performances and “artist-hosted” streams, as well as revivals of established segments Video on Trial, Intimate and Interactive, and MuchMusic Spotlight.
MuchMusic’s move to TikTok comes amid the app’s growing influence in the music industry.
During the COVID-19 pandemic, when live music and traditional avenues to fame were largely shuttered, the platform helped usher Canadian stars Tate McRae, Curtis Waters, and Powfu to fame reports the CBC.
The MuchMusic Talent lineup will be announced soon!