Instagram Is Testing a "Dislike" Button—Here’s What You Need to Know

Instagram, the home of selfies, sunsets, and brunch pics, is trying something new: a “dislike” button. But don’t worry—it’s not as harsh as it sounds!
What’s the Deal with the “Dislike” Button?
Instagram is testing a private “downvote” feature for comments. This isn’t about downvoting posts or spreading public negativity. Instead, it’s meant to deemphasize or hide toxic or irrelevant comments.
Here’s how it works:
- Private Feedback: Only Instagram sees the dislikes, so no public counters like on YouTube.
- Better Comment Rankings: Disliked comments could be pushed down or hidden, making the comment sections more positive and relevant.
Why Is Instagram Doing This?
One Instagram exec explained that the hope is to encourage friendlier interactions on the platform. By giving users a subtle way to say “This comment isn’t it,” they aim to reduce negativity.
RELATED: WHAT YOUR INSTAGRAM LIKE HABITS SAY ABOUT YOU
Meta’s History with Downvotes
Instagram’s parent company, Meta, has experimented with similar features on Facebook over the years—though none of those versions stuck.
For now, it’s just a test. But if it works, the Instagram comment section may feel a little less chaotic in the future! What do you think—good move or unnecessary?
Beat FOMO by being in the know!
Sign up for our newsletter today and never miss a beat.