If You Receive A Gift From A Gen Z, Expect It To Come From Pinterest And TikTok
It's the thought that counts!
Remember when you used to spend hours at the mall in an attempt to get your holiday shopping done? Good times! First spending 45 minutes trying to find a parking spot before walking through the overcrowded mall as you sweat to death!
Thanks to online shopping, if you do still prefer the mall, perhaps it won’t be as crowded! Because over 60 percent of people in a new survey say that they have turned to non-traditional shopping.
And the trend isn’t limited to younger adults: 45% of those in their 30s intend to use similar ways of spending during their Christmas and Black Friday sprees too.
TOP 10 ‘ALTERNATIVE’ WAYS CONSUMERS WANT TO SHOP THIS WINTER
- Retailers’ own apps
- YouTube
- Voice assistants (Amazon Alexa/Amazon Echo/Apple Siri/Google Assistant etc)
- Livestream shopping via retailers shop
- Snapchat
