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Insomnia Cookies delivers sugar-coated break-up messages ahead of Valentine’s Day

‘Have a nice life’
Published February 1, 2024

A cooking company based out of Pennsylvania, is offering a limited-time cookie box called the “It’s Not Me, It’s You” pack.

Insomnia Cookies announced the release of custom cookie delivery boxes ahead of Valentine’s Day to break up in a “low-key” fashion with your fling before the day of love arrives.

Upon the package’s arrival, recipients of the box of warm cookies will open the lid to read a special message from the sender.

Options for the message include, “It’s not me, it’s you,” “You’re sweet, but not my taste,” “Have the hots for your roommate,” and “We’re done. Have a nice life.”

The late-night cookie delivery brand started when founder Seth Berkowitz wanted a sweet and warm treat delivered to his dorm room at the University of Pennsylvania in 2003, according to the brand’s website.

Those interested in sending a breakup box of cookies can purchase them online starting Tuesday, Jan. 30, through Sunday, Feb. 18. 

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