Lady Gaga Faces $100 Million Lawsuit Over Alleged Logo Theft for Mayhem

Lady Gaga’s new era is off to a wild start—but not just because of her music. The pop superstar is facing a massive $100 million lawsuit from California-based surf company Lost International, who claim she copied their logo for her Mayhem album branding.

Lost International filed the lawsuit in a California district court, alleging that Gaga’s promotional imagery for Mayhem is “substantially similar if not nearly identical” to their long-standing logo. According to the company, they’ve been using the Mayhem trademark since 1986—named after co-founder Matt Biolos—and the specific design since 1988. They argue that Gaga’s tour merch features a near-exact replica of their branding, causing consumer confusion.

The lawsuit states, “Lady Gaga’s actions are likely to mislead the public into concluding that her goods originate with or are authorized by Lost, which will damage both Lost and the public.” The company claims that because of this confusion, they’ve lost control over their brand’s reputation and goodwill.

Lost International alleges they sent a cease and desist to Gaga’s team, which was ignored. Now, they’re demanding a jury trial, $100 million in damages, and attorney’s fees.

Gaga’s legal team isn’t holding back. Her lawyer, Orin Snyder, fired back, calling the lawsuit “an opportunistic and meritless abuse of the legal system.” He added, “Lady Gaga’s Mayhem soared to Number One and shattered records, a testament to her unmatched talent and global impact. It’s disappointing—but hardly surprising—that someone is now attempting to capitalize on her success.”

With both sides standing firm, this battle could get messy. What do you think—coincidence or copycat?