Some People Want To Ban Fruit Loops For Being ‘Woke’

American Conservatives aren't happy with a Canadian promotion!

Published March 7, 2024

Conservative influencers-turned-wannabe-cereal killers have called for a boycott of the popular Kellogg’s children’s cereal Froot Loops, demanding consumers give the rainbow-coloured food the “Bud Light treatment.” They claim the brand is peddling ultra-liberal ”propaganda” with a new digital kiddie library promoting such things as inclusion.

The backlash began after the iconic brand teamed up with BCG Canada — formerly known as Boys & Girls Clubs of Canada — to offer access to the free online library of books for kids that promote equality, diversity, and inclusion.

Kellogg's New "Just Add Water" Cereal is Here!

The account, which boasts 1.9 million followers, posted a message stating, “Fruit [sic] Loops is now encouraging kids to go online and read their free library of woke propaganda.”

Would you like a side of rainbow commie propaganda with your diabetes, honey? https://t.co/k3KfFvHyJe
— The Dank Knight 🦇 (@capeandcowell) November 19, 2023

Other prominent right-wingers piled on, with Libs of TikTok claiming Kellogg’s was planning to “indoctrinate your children with breakfast cereal,” and calling for a boycott.

Kellogg Company said in April that it was on track to achieve “goals for equity, diversity and inclusion,” and reported progress in improving “gender and racial representation” among senior employees.

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