Powdered milk has existed for years, so why did this take so long?
It’s an age-old conundrum: You wake up and lazily pour yourself a bowl of cereal. Over to the fridge, you go, and then you realize: You’re out of milk. You definitely aren’t going to the store; the inability to do anything productive is why you’re eating cereal, to begin with.
So what do you do? Add orange juice? Add beer? Eat it dry?
After years of this struggle, Kellogg’s has finally solved this problem. Kellogg’s new Instabowls will magically turn your water into milk.
Billed by the brand as “revolutionary,” Kellogg’s Instabowls — prepackaged, disposable bowls available with Frosted Flakes, Froot Loops, Apple Jacks, or Raisin Bran Crunch — allow cereal fans in a pinch to simply add cold water and give the bowl a stir “to get real milk instantly.” Beyond offering a backup when you’ve run out of dairy, Kellogg’s also suggests the new product is a “convenient way to enjoy fan-favourite Kellogg’s cereals outside of the kitchen.”
According to the ingredients list, the “magic” milk simply comes from a healthy dose of milk powder — a dehydrated milk product that has been around since at least the 19th century.
Kellogg’s Instabowls are currently available in the cereal aisle at Walmart with a suggested retail price of $1.98 per bowl — and from there, they’ll eventually get a nationwide rollout.
PHOTO: COURTESY OF KELLOGG