It also emerged that 30 percent are so enamoured with the idea of cowboy life, they want to go on a ranching holiday, and 50 percent enjoy watching western movies and TV shows.
The study into people’s attitudes to modern Western living was commissioned by Paramount+, to celebrate season 4 of the critically-acclaimed series Yellowstone, which saw 11 million viewers tune in when it aired in the US earlier this year.
When it comes to what attracts people to ‘life’ on a ranch, 34 percent equate the cowboy look – hat, boots, checked shirt and jeans – with the cowboy lifestyle over any other aspect of ranch life.
The study, carried out via OnePoll, also revealed the top 10 phrases from cowboy culture people use in everyday life, with ‘howdy’ at the top of the list.
Top 10 ‘Cowboy Culture’ Phrases used By People
- Howdy, partner
- Make hay while the sun shines
- Yellow belly
- Play second fiddle
- Been through the mill
- Whole hog
- Above board
- Cow rustling