A new survey of women aged 18-65 found underarms to be a big concern of worry, with hair, sweat, and odour being the biggest concerns.
A massive 82 per cent of women feel the need to have a perfect pit – a hairless underarm, even-toned, with no marks or discolouration.
The study found that the average age when women start to remove armpit hair is 14. Over half of those 14-year-olds do it because their friends do it.
Women can be so insecure about their armpits, that a quarter confesses to changing their outfit because of the way it made their pits look or smell.