Pantone’s Colour of the Year Is Raising Eyebrows (and Maybe Noses?)

Pantone's got you covered if you’re on the hunt for the next it colour to embrace in 2025—though it might not be what you expected.

The iconic colour authority has crowned Mocha Mousse, a soft brown shade, as its “Colour of the Year.” But let’s be real, people can’t stop comparing it to… poop. Yes, you read that right.

Mocha Mousse or Poop Emoji Chic?

Pantone describes Mocha Mousse as “a warming, brown hue imbued with richness. It nurtures us by suggesting the delectable qualities of chocolate and coffee, answering our desire for comfort.” Sounds cozy, right?

Related: Gen Z's Latest Viral Trend: Decorating Toilets for ‘Pretty Poops’

While some people are calling it “a win for quiet luxury,” others aren’t so convinced. Critics in the comments section have dubbed it “sad beige,” “boring,” and even “the colour of regret.” And yes, the poop emoji comparison is coming in hot. (One commenter did add some levity, joking, “Mocha Mousse is my drag name!”)

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A Nod to Neutral Tones or a Snooze Fest?

Love it or hate it, neutral tones like Mocha Mousse have been trending for a while, from home décor to fashion. The “quiet luxury” movement, popularized by shows like Succession, leans into subdued, timeless hues like this. But when your Colour of the Year ends up in the same conversation as bowel movements, it’s bound to be divisive.

So, what do you think? Are you ready to embrace Mocha Mousse, or are you sticking with something a little more… vibrant? One thing’s for sure: this pick is going to spark conversation—whether it’s over coffee or in the bathroom.