According to new research, three in four parents believe that finding the right gifts for their kids should be considered an Olympic Sport!
A new poll of 2,000 parents with school-aged kids said that finding gifts for their kids is the most stressful part of the holiday season.
Most parents agree that it doesn’t feel like the holidays until their kids rip open their presents, so it’s no surprise that four in five would feel guilty if they got their child a gift that they ended up disliking.
Generally, parents feel confident in their gift-giving skills, citing that they always tell their child’s grandparents what gifts they want for the holidays or request that others buy their children a specific gift they know they’d want.
Conducted by OnePoll and commissioned by children’s entertainment company Spin Master, the survey also looked at ways parents conduct their search, finding that 84% like to keep up with the latest trends, so they know what to purchase when the holidays roll around.
The survey found that more than half of parents directly ask their kids what they want for Christmas.
On average, parents spend five hours researching the perfect gift, consulting parenting blogs, online reviews or advertisements on TV or online during their search.
More than half of parents focus their attention on educational gifts, and a similar number look for gifts that help inspire their child’s creativity.
KINDS OF GIFTS CHILDREN WOULD ENJOY THE MOST
- Trendy (50%)
- Educational (49%)
- Action (48%)
- Creative (44%)
- Sentimental (42%)