On Tuesday, PETA announced the end of its “I’d Rather Go Naked Than Wear Fur” campaign, due to a dwindling fur trade, as many designers are moving away from real fur and opting to use faux fur…. This will allow for PETA to focus now on leather and wool trades.
The campaign appears to have worked!
PETA Senior VP Dan Mathews says that, ”Nearly every top designer has shed fur, California has banned it, Queen Elizabeth II has renounced it, Macy’s is closing its fur salons, and now, the largest fur auction house in North America [the North American Fur Auctions] has filed for bankruptcy.”
Over the years celebrities have posed for the campaign like Pamela Anderson, Christy Turlington, Taraji P. Henson, Eva Mendes, Kim Basinger, Khloe Kardashian and Gillian Anderson, among others.
PETA says they haven’t given up on its anti-fur campaigns completely, but they will refocus their efforts on other trades like leather and wool.
The new campaign will now use the message “I’d Rather Bare Skin Than Wear Skin.”