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Would You Quit Your Job to Become an Influencer?

It's happening more and more!
Published July 29, 2024
An influencer creating content.

Imagine walking into your doctor's office for your annual check-up, only to find out they've swapped their stethoscope for a selfie stick and are now selling sunglasses on Instagram.

Sounds wild, right?

Yet, according to a new study, more than half of people—54%, to be exact—would ditch their current job to become a full-time influencer.

This isn't just a whim for teenagers working retail.

The study spanned a broad range of people aged 18 to 60. It turns out, the dream of living the influencer life, with its promise of free products and potential fame, appeals to a wide demographic.

Now, the term "influencer" might feel a bit loaded, conjuring images of perfectly curated feeds and #sponsored posts. But the reality is, 26% of social media users already see themselves as influencers, even if they're not making money from it.

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They share, they post, and they engage, building communities and connections online.

What's even more intriguing is that 64% of social media users would happily accept payment from brands to promote products on their feeds.

So, if you’re scrolling through Instagram and see your neighbour promoting the latest eco-friendly coffee cup or your high school friend raving about a new fitness app, don’t be too surprised.

The Allure and Reality of Influencing

The allure of the influencer lifestyle—flexible hours, creative freedom, and the chance to be your own boss—is hard to resist. But before you hand in your resignation letter, remember that being an influencer is a job in itself.

It requires strategy, consistency, and a lot of behind-the-scenes work.

Would you take the plunge?

The idea of swapping the 9-to-5 grind for the glitz and glamour of social media might be tempting, but like any career, it's not without its challenges.

Whether you're considering a career change or just looking to boost your side hustle, the influencer path is an interesting one to explore.

Who knows? Your next big opportunity might be just one post away.

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