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Snap Happy: How Often Do Canadians Really Take Photos?

Say, Cheese!
Published September 28, 2023

In the age of smartphones and social media, snapping photos has become second nature for many of us.

According to a recent survey of 2,000 Canadian adults, it turns out we're clicking away more often than you might think.

On average, Canadians reach for their phones to capture a moment six times a day!

What Are We Taking Pictures Of?

What exactly are we photographing? Well, our camera rolls are a mixed bag: from group shots with friends and family to adorable pet pics and breathtaking scenery.

It seems we're not just capturing moments with loved ones, but also those everyday scenes that catch our eye.

Special occasions like graduations, weddings, vacations, and sporting events are prime times for photo ops.

On average, we snap nearly 23 pictures per event.

And it doesn't stop there—after the event, we revisit these photos about 13 times a year, reliving those cherished memories.

Why we're so trigger-happy with our cameras

Turns out, 45% of us feel the need to capture these moments to remember them in detail later on. Whether it's the joy of nostalgia or the desire to share our experiences, our phones are often glued to our hands during these memorable times.

Speaking of our trusty camera rolls, the average Canadian has a staggering 2,795 photos stored.

And guess what?

Many of us (more than one-third, to be exact) wish we could print out some of these memories but haven't quite gotten around to it.

So, what motivates us to hit that capture button?

For 65% of Canadians, it's about preserving memories to look back on later. For others, it's the thrill of capturing something unique or sharing moments with friends and family.

And let's not forget the cuteness factor—29% of us just can't resist snapping pics of adorable pets and moments that melt our hearts.

Next time you're at an event or out exploring, think about how often you reach for your phone to capture that perfect shot. Who knows?

You might be adding to your own digital time capsule of memories!

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