It’s Bluetiful. Crayola announced the name of its new blue crayon Thursday. Bluetiful was the top pick of fans during two months of online voting, beating out Dreams Come Blue, Blue Moon Bliss, Reach for the Stars and Star Spangled Blue.
Bluetiful will make its debut later this year. It’s replacing the recently retired dandelion.
Scientists at Oregon State University accidentally discovered the brilliant blue hue while experimenting with materials for use in electronics.
O bluetiful: Crayola announces name of new blue hue. https://t.co/j73Umr5BBF
— USA TODAY (@USATODAY) September 14, 2017