Secret Spending By Your Spouse, May Strengthen Relationship!
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Although close relationships require openness, many partners choose not to tell the other about their consumer behaviours.
A new study published in the Journal of Consumer Psychology says the guilt of secret spending may help the relationship!
The study noted that "experiencing guilt from keeping a consumer behaviour a secret — even one as mundane as secretly eating pizza — will lead individuals to want to do something positive for the relationship.”
But, not all secrets are created equal!
Previous research noted that more serious acts of secrecy — such as having an extramarital affair — can be counterproductive for a relationship.
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