Some People Want To Ban Fruit Loops For Being ‘Woke’
Conservative influencers-turned-wannabe-cereal killers have called for a boycott of the popular Kellogg’s children’s cereal Froot Loops, demanding consumers give the rainbow-coloured food the “Bud Light treatment.” They claim the brand is peddling ultra-liberal ”propaganda” with a new digital kiddie library promoting such things as inclusion.
The backlash began after the iconic brand teamed up with BCG Canada — formerly known as Boys & Girls Clubs of Canada — to offer access to the free online library of books for kids that promote equality, diversity, and inclusion.
The account, which boasts 1.9 million followers, posted a message stating, “Fruit [sic] Loops is now encouraging kids to go online and read their free library of woke propaganda.”
Kellogg Company said in April that it was on track to achieve “goals for equity, diversity and inclusion,” and reported progress in improving “gender and racial representation” among senior employees.
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