Amazon Prime Video Viewers Will Have To Pay Extra To Avoid Ads Starting in January

Amazon warned us that this would happen and come the new year, viewers will have to pay an extra $2.99 to avoid watching ads.

The ad-free tier, which will officially roll out on Jan. 29, will be on top of the $139 annual cost of an Amazon Prime subscription or the $8.99-a-month standalone Amazon Prime Video subscription.

That means users who choose not to pay the extra fee to go ad-free will start seeing commercials on Prime Video content starting the same day.

Amazon says it’s still lower priced than its competitors.

• Amazon Prime Video Ad-Free (standalone): $10.99 a month
• Amazon Prime Video Ad-Free (with Prime subscription): $16.99 a month
• Netflix Standard: $15.49 a month
• Disney+ Ad-Free: $13.99 a month
• Hulu Ad-Free: $17.99 a month
• NBCUniversal's Peacock: $11.99 a month
• Max: $15.99 a month