A company out of the UK, Strong Roots- has developed a pork patch which is meat-free to help curve your meat cravings.
This patch is similar to a nicotine patch for smokers, worn on the arm.
It’s infused with a bacon scent, that allows users to scratch the patch to get a whiff of sizzling bacon to help reduce their cravings for meat.
In order to achieve this, the plant-based company Strong Roots teamed up with a sensory expert at the University of Oxford to develop the patch, which is the first of its kind.
The purpose is to allow wearers to imagine they were eating bacon, without having to eat the actual pork product.
Scientists have said that studies have shown that scent can reduce food cravings due to the fact that “our sense of smell is strongly connected to our ability to taste.”
A study found that bacon was the meat that most people who went vegetarian or vegan would miss the most.
In a study of 2000 people, when asked what their favourite meat was, 20% said it was bacon, followed by steak at 15% and sausage at 14%.
28% of people confessed that they consider themselves meat-a-holics. One in ten people said that they eat meat with every meal.
Despite this, 36% of people admit they feel guilty when eating meat and 43% say that they would like to reduce the amount of meat they eat.
The article states;
A poll of 2,000 Brits found that giving up meat was believed to be tougher than giving up cigarettes or alcohol, with 18 per cent saying they would really struggle to give up meat, compared to 15 per cent for nicotine and 15 per cent for alcohol.