Dove Canada Has A New Ad Campaign In Support of Lisa LaFlamme

Dove Throws Shade of Bell Media with a new “Age is beautiful” campaign #KeepThe Grey! Dove launched a new campaign on Monday highlighting women with grey hair!

“Women with grey hair are being edged out of the workplace,” reads the campaign video. “So Dove is going grey.”

The ads were released a week after Bell Media cut ties with long-time news anchor Lisa LeFlamme who is one of Canada’s most recognized journalists.

Since the announcement of LaFlamme turfed from CTV National News, reports have come out about the company’s exec Michael Melling questioning the new anchor's choice to go grey during the pandemic. 

“Aging is beautiful 📣 We should all be able to do it on our terms, and without any consequences,” reads Dove’s Instagram caption. 

The brand has also pledged to donate $100,000 to Catalyst, a Canadian non-profit organization that helps build inclusive workplaces for all women.

Dove says followers can join the campaign by turning your profile picture greyscale and tagging #KeepTheGrey.