EGGO IS COMING OUT WITH A SPECIAL BOOZE THAT PAIRS WITH WAFFLES

Eggo has teamed up with Sugarlands Distilling to launch a new liqueur called Eggo Brunch-in-a-Jar Sippin’ Cream.

It’s 20% alcohol, 40-proof, and “seamlessly blends the flavours of toasted Eggo waffles, sweet maple syrup, and rich butter, with a hint of smoky bacon.”

If you’re wondering WHY, an exec says they know it’s difficult to be a parent, dealing with “constantly changing schedules, household errands, family outings, and busy workdays”, so they wanted to create something that can help them “find moments they can savour for themselves.”

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And what better way to do that than special MORNING booze? 

Eggo Brunch-in-a-Jar is available at select retailers nationwide and online in select states.  To find a retailer near you, visit Sugarlands.com/BrunchInAJar.

By the way, this isn’t the first time Eggo has gotten drunk.  For the holidays last year, they partnered with the same distillery to make Eggo Nog, which was Eggo Waffle-flavoured eggnog.