Frito-Lay Adds 20% More Chips to Some Bags – Is It a Win for Snack Lovers?

Good news for chip fans everywhere: Frito-Lay is adding 20% more chips to some of its bags!

After years of complaints about shrinkflation, it feels like a small victory for the snack-loving crowd. But is it enough to call it a full-on win, or are we still losing the bigger battle?

For those unfamiliar with shrinkflation, this is when product sizes quietly shrink while prices stay the same—or even go up. In 2021, a study showed that some Tostitos bags dropped from 13 ounces to 11 ounces, and another version fell from 12 to 11. Ruffles, another Frito-Lay brand, faced similar reductions.

Now, Frito-Lay has announced its plan to add more chips to some of its jumbo-sized bags. During their quarterly earnings call, they referred to the new bags as “bonus” bags. So far, Tostitos, Ruffles, and Doritos—classic favourites among football fans—are getting the upgrade.

Related: Scientists Have Figured Out How To Make Chips and Fries Healthier-ish!

But don’t get too excited just yet. The extra chips will only be available in select locations, and there’s no word on where exactly that’ll be. Plus, not all Frito-Lay products will be part of the deal, so keep an eye out for those “bonus” bags for your next game-day snack.

Will this shift be enough to make up for years of shrinking chip bags? Only time will tell, but for now, it’s a reason to celebrate—especially if you're lucky enough to find one of those bonus bags near you!