Is Coffee Becoming Less Popular?

63% OF GEN Z ADULTS NEVER DRINK IT! Good, more for me!

Is coffee becoming less and less popular?  Or is it just something you don’t lean on until you’re older and more exhausted?  


A new survey found young adults are drinking WAY less coffee than the rest of us.


63% of Gen Z adults say they never drink it.  That’s compared to 33% of Millennials, 34% of Gen Xers, and 29% of Baby Boomers who never drink coffee.


Gen Zers who do drink coffee are also less likely to drink a lot of it.  Only 6% said they have more than one or two cups a day.  For all other age groups, around 20% drink multiple cups a day.  And 2% of older adults said they drink at least SEVEN cups a day.