Kellogg’s has released a limited-edition cereal designed to support the LBGTQ community and to promote a message that people do not need to fit in a single box when selecting pronouns. The product is called Together With Pride cereal.
Kelloggs and GLADD have teamed up for this campaign where people can tear out a “Together Band” from each box to share and wear.
Individuals can wear these bands with their pronouns, which includes representation for non-binary and transgender individuals.
For every box sold, the company said it will donate $3 (up to $140,000) to support GLAAD when buyers upload their receipts. The cereal boxes began to hit shelves in mid-May in anticipation of Pride Month in June.