Kendrick Lamar & Beyoncé Score 2025 Emmy Noms for Their Super Bowl Halftime Takeovers

From touchdowns to trophies! Kendrick Lamar and Beyoncé are heading from the NFL field to the Emmys — and yes, it's giving iconic.
The 2025 Primetime Emmy nominations were just announced, and both music legends landed nods for Outstanding Variety Special (Live) thanks to their show-stopping NFL halftime performances.
🏈 Kendrick Lamar’s Halftime Show? Still Not Like Us
Kendrick Lamar’s Super Bowl LIX Apple Music halftime show is still living rent-free in our heads — and the Emmy board agrees. His performance earned four nominations, including:
- Outstanding Variety Special (Live)
- Outstanding Directing for a Variety Special
- Outstanding Music Direction
- Outstanding Choreography (Variety/Reality)
The performance featured a record-breaking 133.5 million viewers, enough pyrotechnics to rival a Marvel movie, and hits from his latest album GNX — including “Not Like Us,” “Peekaboo,” and “Luther” featuring SZA, who joined him on stage.
Also making appearances? Samuel L. Jackson as “Uncle Sam,” Serena Williams doing a surprise cameo, and producer Mustard, who helped craft the sonic heat behind “Not Like Us.”
This isn’t Kendrick’s first halftime flex — he already won an Emmy for the 2022 Super Bowl LVI halftime show alongside Dr. Dre, Snoop, Mary J., Eminem and 50 Cent. So yeah, he’s building a trophy shelf at this point.
🎤 Beyoncé Brings the Heat (and the Horsepower)
Not to be outdone, Beyoncé is also galloping into Emmy season with a nom for her Christmas Day NFL halftime show during the Ravens vs. Texans matchup.
Queen Bey’s cowboy-coded performance featured hits from her Cowboy Carter album, including the viral chart-topper "TEXAS HOLD ’EM" — with backup from the Texas Southern University Ocean of Soul marching band and the Motion of the Ocean dance team. Yee-haw meets Emmy-worthy.
Who Will Take the Emmy?
Both artists are currently on tour — Kendrick and SZA just wrapped their “Grand National Tour,” and Beyoncé is saddling up for her Cowboy Carter stadium tour.
It’s a face-off for the culture: K-Dot vs. Queen Bey, halftime legends, Emmy edition.
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