Lay’s is getting into the specialty liquor game with a new potato vodka for the holiday season.
The Pepsico-owned brand unveiled the limited-edition booze yesterday, in an effort to deliver “new and innovative ways to bring joy and fun” to fans, according to Melissa Miranda, Frito-Lay North America’s senior director of marketing.
The 750-millilitre bottle, made in collaboration with Portland-based Eastside Distilling, contains a blend of Portland Potato Vodka and vodka distilled from Lay’s proprietary potatoes.
It was available for purchase on the distillery’s website for $40 a bottle. It has since sold out!
So crisp, so clean #LaysVodka
— LAY’S (@LAYS) December 16, 2021