McDonald’s Debuts World’s First Scented Billboards

McDonald’s restaurants in the Netherlands have debuted a revolutionary way to turn consumers on to their iconic burgers and fries — by launching the “world’s first billboard” that smells like their food.

How does one capture the complex aroma of Golden Arches gastronomy in a giant rectangle?

A McDonald’s employee installs a tray of fries into the billboard, which relies on state-of-the-art ventilators to “suck and diffuse” the scent. Voila, customers get a feast for the nose.

While this campaign might seem like a Willy Wonka-inspired gimmick, there is good reason for having customers follow their schnoz, the chain’s representatives claim.

Smell has been proven to be more effective at sparking clear and emotional memories than images,” the reps claim…

Everyone has a happy memory of going to McDonald’s as a kid…

In accordance, the Billboards are strategically placed within 600 yards of a McDonald’s so customers can follow the scent trail to the source.