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Men’s Speedo Making A Fashion Comeback!

I can't not look!
Published July 25, 2023

Move over board shorts, there's a new contender vying for dominance in the realm of men's swimwear: the speedo.

That's right, the once-controversial swimming brief is making a splash (pun intended) and turning heads at beaches around the world.

For some, this might be a cause for alarm. Visions of neon green nightmares from childhood vacations may come flooding back. But this comeback is more about celebrating functionality and confidence than reliving questionable fashion choices of the past.

Speedos have never truly been gone, of course. Competitive swimmers, divers, and water polo players have always known the value of a good brief. And let's not forget the enduring popularity of the speedo in certain parts of Europe, where poolside relaxation is all about embracing minimal coverage.

Now, it seems, this love of less-is-more swimwear is catching on.

In Europe, Middle East and Africa, speedos are up 200% from 2022. And in the US, speedo sales are up 54%.

This recent surge in sales suggests that men everywhere are starting to reconsider the speedo. Maybe it's the desire for maximum mobility in the water, or perhaps it's a newfound appreciation for a tan that isn't interrupted by pesky inseams.

Whatever the reason, the speedo is back on the beach, and it's not just for lifeguards anymore.

So, should you ditch your board shorts and rock a speedo this summer? The decision is entirely yours.

If you're not quite ready to bare all (or most) at the beach, that's totally okay! Board shorts are still a great choice, offering comfort, sun protection, and a variety of styles to suit your taste. There are also swim trunks that strike a balance between coverage and a more fitted silhouette.

But if you're feeling adventurous and confident, why not give it a try? You might be surprised at how comfortable and freeing it can be.

Ultimately, the best swimsuit is the one that makes you feel comfortable and confident. So, whether you're a speedo convert or a board short loyalist, rock what you love and enjoy your time in the sun!

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