“Morbius” with Jared Leto has been arguably the biggest Hollywood FLOP of the year!
For many reasons, the film has failed both commercially and critically, as it’s sitting at at 17% on RottenTomatoes.
Somehow, this movie has gotten legs online, all due to a series of memes shared on Twitter. The joke came from Twitter user Rata (@RANK10YGO) in April:
The meme proceeded to blow up all over Twitter, TikTok, and Reddit. One Twitter user even took it upon themselves to create a moment in the film with the fake line added in:
This led to tons of joke takes about the movie’s potential sequel being made, with fans even making fake casting decisions:
With all the online discussion around the film, Sony believed that it was about time to bring the movie back to theatres:
“Morbius” wasn’t even the most successful film prior to the memes bringing it back to theatres, the original release earned $163 million worldwide, including just $74 million domestic, on a $75 million budget.
Unfortunately for Sony Pictures, the “re-release” of “Morbius” off the hype of memes proved to be a failing effort:
Clearly, Sony Pictures didn’t understand all the hype regarding the film and memes, was a joke.
No one actually went to theatres to see the film.
The saga of “Morbius” and “It’s Morbin’ Time” can be summarized by this TikTok:
Let “Morbius” be a lesson to both brands and entertainment across the board! Sometimes memes aren’t the best thing to bank your product’s success on!