Mother’s Day shoppers are expected to spend an average of $186.39 for the holiday, up from last year’s $172.22. With 85 percent of consumers surveyed celebrating the holiday, total spending is expected to reach $23.6 billion.
That’s the highest number in the survey’s 14-year history, topping last year’s previous record of $21.4 billion. According to the survey here’s what they plan to buy:
69 percent will send Mom flowers spending $2.6 billion