According to a recent survey, Mother’s Day shoppers are expected to spend an average of $274.02 for the holiday, up from last year’s $245.76. The top spenders are those between 35 and 44 who plan on spending an average of $382.26.
With 84 percent of consumers surveyed celebrating the holiday, total spending is expected to reach $35.7 billion.
That’s the highest number in the survey’s 20-year history, topping last year’s previous record of $31.7 billion.
What Do People Plan On Buying For Mother’s Day?
According to the 8,164 participants surveyed, here’s what they plan to buy:
74% will give Mom flowers spending a total of $3.2 billion
74% plan to buy greeting cards spending a total of $1.2 billion
60% plan to take mom out for a special outing like brunch or dinner spending $5.6 billion
54% will purchase a gift card spending $3.4 billion
48% plan to purchase clothing spending $3.3 billion
44% will buy jewelry spending $7.8 billion
34% will purchase personal services like a spa day spending $3 billion
31% plan to buy housewares or gardening tools spending $2 billion
28% plan to purchase books and CDs spending $0.9 billion
25% will get her consumer electronics spending $4 billion
Where Do People Plan On Buying Mother’s Day Gifts?
Of those surveyed, 57% were buying for a mom or step-mom, 23% were buying for their wife and 12% were shopping for their daughter.
Regardless of who is receiving the gift, most of this Mother’s Day shopping will be done online or at a department store (34% each). However, 30% also plan on going to specialty stores, such as jewelers, florists, and card shops.
24% of the respondents are opting to shop with local businesses. Other places consumers shop for Mother’s Day gifts include discount stores (23%), specialty clothing stores (13%), and catalogs (just 3%).
Don’t Feel Like You Have To Spend A Fortune
But don’t let these numbers overwhelm you. Even though the average person spends hundreds of dollars on Mother’s Day gifts, you shouldn’t feel like you have to go into debt to make the ladies in your life feel special.
In fact, it turns out many of the moms with children under 18 would rather have something less expensive, with quality time and a card or letter being the most desired gifts. Other less expensive requests included something handmade (depending on what you make of course) and time to themselves.
So if you’re still working on choosing the perfect gift, reconsider spending the big bucks and choose something from the heart that your mom will really love.