Nearly Half of the People Would Avoid A Store If It Doesn’t Have This!
Drive-thru or bust!
New research finds that half of people would avoid going to a store that didn’t have a drive-thru.
A survey of 2,000 U.S. adults found that twice as many people prefer the drive-thru to go in-store (28% vs. 14%).
And a third of those who prefer drive-thrus said they will “always” choose that option when it’s available (32%).
Results showed that people are using the drive-thru for a multitude of reasons, most commonly for coffee (63%) or fast food (60%), at least three times a week.
Some are even visiting the drive-thru to get their pharmaceutical (13%) and bank needs at least once a week (20%).
People are most likely to show up at the drive-thru around mid-morning — between 8 a.m. and 12 p.m. (35%), with 12:55 p.m. being the average time respondents recall sitting at the window.
IT’S A PERSONALITY THING!
The survey also looked at the personality differences between those who prefer drive-thrus versus going in-store and found that 77% of people who prefer drive-thrus consider themselves to be patient.
Surprisingly, these respondents are less likely to feel anxious when talking to store employees than those who prefer to go in-store (6% vs. 28%).
They’re even more likely to feel confident about talking to employees in-store (31% vs. 24%).
Those who prefer to go in-store are more likely to be introverted than extroverted (63% vs. 34%), while drive-thru-goers’ personalities are the opposite (44% introverted vs. 53% extroverted).
What is it about the drive-thru that appeals to so many people?
It’s a faster option
They prefer the comfort of staying in their car
Avoiding long lines!
But going in-store has its perks, too, like avoiding long lines of cars, getting to see what you want in person and stretching your legs and walking around.
Drive-thrus just can’t be beaten, though, as two-thirds of respondents said they get better service than when going in-store (69%).
