People Prefer Villains Over Heros In Movies!
In a recent survey of 2,011 adults, three in five (60%) said they watch a series or movie just for the villain.
A quarter of people were found to prefer villains to heroes. Among those 497 respondents, Gen Z attributes this preference to villains’ complexity, while millennials could relate more to their backstory and Gen X are drawn to their more interesting powers.
Gen Z respondents were also the most likely to prefer villains-turned-heroes over their polar opposite.
It’s no wonder 36% of all respondents named the anti-hero as their favourite type of character.
According to the poll, the best villains have cool powers, sinister voices and amazing costumes or accessories. The top three accessories for a villain to use? Masks, technology and swords.
WHAT MAKES A FAVOURITE VILLAIN?
- Cool powers - 41%
- Sinister voice - 39%
- An amazing costume/accessories - 37%
- A powerful sidekick - 36%
- High-tech - 36%
- Over-the-top funny - 32%
- A striking haircut - 30%
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