Sell Potential Workers on Barrie, Not Just the Job

Barrie business leaders gather for 8th annual Mayors Breakfast

The business community joined Barrie Mayor Jeff Lehman for his 8th annual breakfast event Wednesday.

The theme centered around how to attract skilled workers and adjust to the changing workforce.

107.5 Kool Fm News on Twitter

It took 30 seconds to ask guest speaker @Termuende about how employers can write better job descriptions through making a ‘personal connection’ at #Barrie ‘s 8th annual @Mayor_Jeff breakfast

Guest Speaker Eric Termuende, Lead Content Strategist for True Calling Canada, spoke about the future of work and multiple generations in the workplace. He talked about a different way to write job descriptions – focusing on what life in Barrie is like instead of focusing soley on the skill sets needed. He also spoke about the flak millenials take for the skilled worker shortage and how misguided that is.

Mayor Lehman admitted the City is not immune to the problem of attracting and retaining employees. Lehman pointed to the city’s own personnel shortage and what impact thats having on building development, specifically building permits.

107.5 Kool Fm News on Twitter

Barrie @Mayor_Jeff says he learned about what ‘not to do’ when trying to attract workers. Guest speaker @Termuende spoke about the evolution of the workforce at today’s Mayor’s breakfast

Mayor Lehman also talked about the new digital media hub downtown and the impact that corridor is having with some 60 businesses. He also spoke about the ‘Sandbox’ launch coming this summer – saying the ‘Sandbox’ will be above the bus terminal, which may become a market, and house entrepreneurs and business development. He says some 40 local businesses have already pledged their support for the project.