What People Would Do For Ragu!

Even in an age of cheap generic and knockoff products, some people are married to the brands they grew up with, LITERALLY.

In a new survey on brands, people were asked what they’d give up in exchange for a lifetime supply of their favourite brand’s products or services.

40% said they’d give up social media for a month, 39% would agree to do household chores for a year, and 36% would “run a marathon.”  33% would shave off all their hair, or break up with a romantic partner.

So some people will give up Facebook for a month for a lifetime supply of Ragu or Hostess snacks or something, and some people will LEAVE THEIR SPOUSE.  (Maybe they’re thinking about a brand like Tesla?)

But brand relationships can be fickle too.  54% of consumers say they’d stop using a brand after just one bad experience, although that’s more common with Millennials, who may not be as entrenched with a brand.