When Pickles Pickle the Internet

Gen Z creating a pickle cultural phenomenon

Pickles are now trendy.

Thanks to Gen Z, the hashtags #pickle and #pickles have a combined 9.6 billion views on TikTok. This comes after a bunch of trends have been going viral on social media surrounding pickles and pickles recipes.

@clurmurr where the pickle people at 🙋‍♀️ #guiltypleasuresnack #picklesnack ♬ original sound

In the same way that Millennials popularized avocados, Gen Z is creating a pickle cultural phenomenon.

The pickle flavour has been making its way into pizzas, salad, chips, seasonings, and even drinks. Singer, Nick Jonas got on the trend, taking to social media to share his love for the “Best Maid Sour Pickle Beer”.

@nickjonas I’m an influencer now. #pickle #beer #influencer ♬ Love You So – The King Khan & BBQ Show

The snack has also become fashionable, with t-shirts, sweatshirts, and more pieces of clothing with all the different types and brand of pickles on them becoming more popular.


I will be wearing this sweatshirt until further notice 🥒

♬ original sound – Rach Sullivan