McDonald’s Canada has teamed up with Drake’s OVO brand for a limited-time collab meal.
The “Afters Meal” is aimed squarely at night owls and includes a Junior Chicken or McDouble, poutine, and a “Nite Sprite” — basically Sprite with blue raspberry syrup — served in a black cup stamped with the gold OVO owl. Branding first, sleep later.
Posters popping up around Toronto carry the slogan “Where Night Owls Land,” which is either clever marketing or a polite way of saying, “Yes, we know you’re here at 1 a.m.”
The combo runs $14.99, or $4.99 if you just want the neon-blue sugar situation in a cup.
Meanwhile, the collectible packaging has already entered its inevitable second life online, with eBay listings for the cups climbing as high as $40. Because of course they have.
Fast food, fandom, and resale culture all in one tidy late-night box. Toronto behaviour at its finest.
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