Barilla Isn’t Italy’s Favourite Pasta and Now They’re Being Sued Over ‘Misleading Labels’

Is this really a big deal?

Barilla customers have filed a class action complaint against the pasta company claiming false advertising.

Looks like it’s not just the pasta that’s in hot water after two former customers filed a class action lawsuit against the brand over alleged false advertising! 

Plaintiffs Matthew Sinatro, of San Francisco, and Jessica Prost, of Los Angeles, seek to represent a nationwide class and California subclass with allegations that Barilla America, Inc. misleads customers into believing its pasta products are made in Italy and use ingredients sourced from Italy.

Both plaintiffs state they wouldn’t have purchased Barilla products from local grocery stores if they had known the pasta was made in the U.S. from manufacturing plants in Iowa and New York, and they could have chosen cheaper alternatives.

Barilla was established in 1877 as a family-owned pasta shop in Parma, Italy, where it is still headquartered today, and operates as an international food group.

The company trademarked the slogan “Italy’s #1 Brand of Pasta” and features the saying on its packaging along with three small decorative bubbles that feature the colours of the Italian national flag — green, white and red.

Plaintiffs believe Barilla’s slogan, flag-like emblem and sourcing of ingredients from countries that aren’t Italy have misled customers and caused them to overpay for the company’s products, according to the complaint.

Lawyers for Barilla America, Inc. argue that the company’s pasta packaging is marked with a “Made in the USA” label that references its Illinois headquarters to limit confusion and avoid deceit.


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