Even in an age of cheap generic and knockoff products, some people are married to the brands they grew up with, LITERALLY.
In a new survey on brands, people were asked what they’d give up in exchange for a lifetime supply of their favourite brand’s products or services.
40% said they’d give up social media for a month, 39% would agree to do household chores for a year, and 36% would “run a marathon.” 33% would shave off all their hair, or break up with a romantic partner.
So some people will give up Facebook for a month for a lifetime supply of Ragu or Hostess snacks or something, and some people will LEAVE THEIR SPOUSE. (Maybe they’re thinking about a brand like Tesla?)
But brand relationships can be fickle too. 54% of consumers say they’d stop using a brand after just one bad experience, although that’s more common with Millennials, who may not be as entrenched with a brand.