Elon Musk is now selling a fragrance called Burnt Hair, for $100 a bottle. The website calls it “The essence of repugnant desire.”
When the fragrance was released, it sold 10,000 bottles and earned him a cool million in just a couple of hours.
“With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long!?” Musk asked on Twitter, where he now describes himself as a perfume salesman.
“The essence of repugnant desire” is the website description of his latest offering.
Other previous ventures and ideas from Musk include tequila, launched in 2020, and a pair of “short shorts” to signify Musk’s victory over investors who bet against the electric vehicle maker, now the world’s most valuable car firm.
His Boring Company, a tunnelling firm last valued at $5.7 billion, sold flamethrowers at $500 apiece in early 2018, raising $10 million. He also sold 50,000 Boring Company hats.